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Alfred Adler. According to Alfred Adler, one of the founding fathers of modern psychoanalysis, an individual’s level of social interest is key to his or her success in solving the problems of life, from forming meaningful relationships to being successful at work. Formulated in childhood, Social Interest refers to how individuals view themselves in relation to the external world. Ideally, it should involve a strong sense of community and fellowship as without these, Adler believed, individuals have great difficulty relating to others and dealing with the world…. As well as offering a thorough exploration of the central feature of Adler’s psychology, the book sheds new light on the man other principles with which he is associated, such as inferiority and superiority complexes, childhood memories, pampered children, the nature of neurosis and the significance of dreams.